Press Kit
Feat is the AI health assistant that closes the loop other apps leave open: get next week's meals planned, shop it, cook it, log what you ate with a photo — and see your week turned into a story every Monday.
Fact sheet
| Name | Feat |
| What it is | AI-generated weekly meal plans with one-tap swaps and Chef Mode cooking instructions, automatic shopping lists, AI food logging (photo, label, or describe it in words), and a Spotify-Wrapped-style weekly recap. |
| What makes it different | It doesn't just count what you ate — it plans what you'll eat next. And it knows the UK high street: Greggs, LEON and Costa menus are built in, with more chains landing regularly. |
| Platform | iPhone (iOS 17+), with home-screen and lock-screen widgets and Apple Health integration |
| Pricing | Free to start · Feat Plus £9.99/month or £69.99/year (£59.99 for your first year) |
| Availability | App Store (UK) |
| Founders | Soheil Novinfard & Pouya Jabbarisani — a two-person indie team, London |
| Press contact | [email protected] |
The story in one paragraph
Calorie counters tell you what you did wrong yesterday. Feat was built on the opposite idea: the hard part of eating well isn't the counting, it's deciding what's for dinner. So Feat plans the week — personalised to your goals, allergies and health conditions — writes the shopping list, coaches the cooking, and logs meals from a single photo. Built by a two-person British indie team as an answer to the US calorie-tracking giants, for people whose lunch is more likely a meal deal than a kale bowl.
Feature highlights
- A full 7-day meal plan, generated for your goals, allergies and health conditions
- Swap any meal in one tap; the shopping list rewrites itself
- Chef Mode: step-by-step cooking instructions for any planned meal
- Point your camera at any meal — AI identifies it and logs calories and macros
- Knows UK chains — Greggs, LEON, Costa — not just supermarket barcodes
- Weekly Wrapped: your week's wins, streaks and trends as a shareable story
- Scan straight from the lock screen with widgets; syncs activity via Apple Health
Assets
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