Feat - Terms of Service

Effective Date: 22 July 2026  |  Last updated: 13 August 2026

Welcome to Feat, a nutrition and fitness app that helps you track food, health and activity, and generate AI-assisted meal plans and insights. These Terms of Service (“Terms”) are a binding agreement governing your use of the Feat app and website (together, the “App”). Please read them carefully — they limit our liability and require you to assume certain risks.

Feat is operated jointly by Soheil Novinfard and Pouya Jabbarisani (“Feat”, “we”, “us”, “our”), of 167-169 Great Portland Street, 5th Floor, London, W1W 5PF, United Kingdom; these Terms will be updated to name our company once Feat is incorporated. By creating an account, downloading, or using the App, you agree to these Terms and to our Privacy Policy. If you do not agree, you must not use the App.

1. Eligibility and Age

You must be at least 18 years old and able to form a binding contract to use the App. By using Feat you confirm that you meet this requirement and that all information you provide is accurate and kept up to date. You are responsible for any use of the App by anyone you allow to access your device or account.

2. Your Account

To use most features you need an account. You are responsible for keeping your login details confidential and for all activity under your account, whether or not authorised by you. Tell us promptly at [email protected] if you suspect unauthorised use. We may suspend or terminate accounts involved in suspicious, abusive or unlawful activity, at our discretion and without liability to you.

3. Acceptable Use

You agree to use Feat lawfully and not to:

  • Provide false, misleading or inaccurate information;
  • Use the App for any unlawful, fraudulent or harmful purpose;
  • Share your account with others or access another person’s account;
  • Interfere with, disrupt, reverse-engineer, decompile, or attempt to gain unauthorised access to the App, its AI systems or its infrastructure;
  • Scrape, harvest, resell, or use the App, its data or its AI output for commercial purposes or to build a competing product;
  • Misuse AI features (for example, attempting to extract training data, bypass safety limits, or generate harmful, infringing or unlawful content).

You are solely responsible for your conduct and for any consequences of breaching this section.

4. Feat Plus Subscriptions

Feat's premium features are offered on a freemium basis. Free users receive a limited allowance of each AI feature; once that allowance is used up, continued use requires a paid Feat Plus subscription, which provides higher (monthly) limits. Allowance-based / premium features currently include: AI meal-plan generation and AI meal swaps; AI food analysis (photo, barcode and nutrition-label scanning); AI-generated share titles; and Weekly Wrapped insights. Your current allowances are shown in the App, and we may change the features and limits at any time.

4.a Billing, pricing and renewal

  • Feat Plus is an auto-renewable subscription sold through the Apple App Store. Payment is charged to your Apple account.
  • We currently offer an introductory first-year price (for example, £59.99 for the first year), after which the subscription renews at the then-current standard price. The exact price and billing period shown in the App and App Store at the time of purchase apply.
  • Your subscription renews automatically unless you cancel at least 24 hours before the end of the current period. Your Apple account is charged for renewal within 24 hours before the period ends.
  • You can view, manage or cancel your subscription in your Apple ID settings on your device. Deleting the App does not cancel your subscription.

4.b Refunds

Purchases are processed by Apple, and refunds are handled by Apple under the App Store terms; we generally cannot issue refunds directly. Except where required by non-excludable law, fees are non-refundable, and no refund is due for periods of non-use or for features that are changed, limited or withdrawn. Nothing here limits any non-excludable statutory refund or cancellation rights you have as a consumer.

4.c Changes to pricing and features

We may change subscription prices and the features included in Feat Plus at any time. Where required by law or the App Store, we will give you notice and, for price increases affecting an existing subscription, seek your consent before they take effect.

5. Referral Programme

We may (but are not obliged to) offer a referral or invite programme that rewards you and the people you invite with Feat Plus access.

  • Rewards are provided as Feat Plus time and/or bonus in-app allowances — they have no cash value, are non-transferable, and cannot be exchanged for money.
  • The person you invite receives a one-time bonus allowance when they redeem a valid code on a new account, within a limited period after signing up.
  • You (the referrer) are rewarded once an invited user actively uses the App (currently: on at least three days within 14 days of joining). Each qualifying referral grants a bonus allowance, and every third grants a free month of Feat Plus.
  • Rewards are subject to a cap (currently up to 12 qualifying referrals). Free Plus time lasts for the period granted; bonus allowances remain available for your use. Exact amounts and conditions are shown in the App and may change.
  • We may withhold, reverse or revoke rewards, and suspend or remove you from the programme, at our discretion if we reasonably believe it is being abused (for example, fake or self-referrals).
  • We may change or end the programme at any time without liability. We will try to honour rewards already validly earned.

6. Your Content

You may create content in the App, such as custom foods, meal logs, notes and photos (“Your Content”). You keep ownership of Your Content. You grant us a worldwide, non-exclusive, royalty-free, sub-licensable licence to host, store, process, adapt and display Your Content to operate, secure and improve the App (including sending photos to our AI providers for food recognition).

You are solely responsible for Your Content and confirm you have all rights needed to share it and that it is lawful and accurate. We are not obliged to store or back up Your Content and may remove content that breaches these Terms or the law. Custom foods you add to the shared food catalogue may be visible to other users; do not include personal or sensitive information in them.

7. AI-Generated Content

Feat uses artificial intelligence to recognise food from photos, estimate nutrition, generate meal plans, answer clarifying questions, and produce insights and images. AI features are provided on an “as is”, experimental basis and may be changed, limited or withdrawn at any time.

  • AI output is generated automatically and may be inaccurate, incomplete, outdated or unsuitable for you.
  • Nutrition values and meal plans are estimates, not measurements. Always check packaging and labels, especially for calories and allergens.
  • Do not rely on AI output for allergy-critical, medical, clinical or safety decisions. If you have a food allergy, medical condition or dietary restriction, verify independently and consult a qualified professional.
  • We do not warrant that AI features will be accurate, reliable, available, uninterrupted, error-free or fit for any purpose, and we are not liable for any loss arising from your reliance on AI output, to the fullest extent permitted by law.

8. Accuracy of Information; No Reliance

The App’s food database, nutrition values, barcodes, calorie and macro calculations, activity estimates and other information are provided for general information only and are compiled from your inputs, third-party sources and automated estimation. They may contain errors or omissions and should not be relied upon as accurate or complete. You are responsible for verifying any information that matters to you and for the accuracy of what you log. To the fullest extent permitted by law, we accept no responsibility for decisions you make based on information in the App.

9. Health, Fitness and Assumption of Risk

Feat provides tools to track nutrition, fitness and health metrics for general informational and wellness purposes only. Feat is not a medical device and does not provide medical, nutritional, dietetic or professional advice, diagnosis or treatment. Always consult a qualified healthcare professional before changing your diet, exercise or health routine, particularly if you are pregnant or breastfeeding, under 18, elderly, or have a medical condition, eating disorder, allergy or take medication.

You use Feat, and act on any information, meal plan or target it provides, entirely at your own risk. You expressly assume all risks associated with dietary changes, exercise, fasting, calorie targets and reliance on nutrition data, and you agree that, to the fullest extent permitted by law, we are not liable for any injury, illness, adverse health outcome or other loss resulting from your use of the App or reliance on its content. You are solely responsible for your own health and fitness decisions.

10. Third-Party Services and the App Store

The App relies on and integrates third-party services, including Apple Health, Sign in with Apple, Google sign-in, and AI providers (OpenAI, Anthropic). Your use of these is also subject to their own terms and privacy policies. We do not control and are not responsible for third-party services, their availability, or their content and output, and we are not liable for any loss arising from them, to the fullest extent permitted by law.

Apple. These Terms are between you and Feat, not Apple. Apple is not responsible for the App or its content and has no obligation to provide support or maintenance. To the extent required by Apple, Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them. The App is licensed to you under Apple’s standard Licensed Application End User License Agreement, as supplemented by these Terms. You confirm you are not located in a country subject to a US embargo or on a prohibited-parties list.

11. Intellectual Property

The App and all content, design, branding and software associated with Feat (excluding Your Content) are owned by Feat or its licensors. We grant you a limited, non-exclusive, non-transferable, revocable licence to use the App for your personal, non-commercial use only. All rights not expressly granted are reserved. You may not copy, distribute, modify, or create derivative works from the App or its content except as allowed by non-excludable law.

12. Availability and Changes to the App

The App is provided on an “as available” basis. We do not guarantee that the App, any feature, or your data will be available, uninterrupted, preserved or backed up. We may, at any time and without liability, modify, suspend, limit or discontinue the App or any feature (including AI features, meal plans and the food database), impose or change usage limits, and require you to keep your own records. You are responsible for maintaining your own copies of anything important to you.

13. Disclaimer of Warranties

To the fullest extent permitted by law, the App and all content and AI output are provided “as is” and “as available”, without warranties of any kind, whether express, implied or statutory. We specifically disclaim all implied warranties of satisfactory quality, merchantability, fitness for a particular purpose, accuracy, title and non-infringement. We do not warrant that the App will meet your requirements, be secure, accurate, uninterrupted or error-free, that defects will be corrected, or that any health, fitness or weight result will be achieved. If you are a consumer, you have legal rights that this section does not affect.

14. Limitation of Liability

Nothing in these Terms excludes or limits our liability where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, and for any liability that cannot be excluded or limited under applicable law (including your non-excludable statutory consumer rights).

Subject to that paragraph, and to the fullest extent permitted by law:

  • We are not liable for any indirect, incidental, special, consequential, exemplary or punitive loss, or for any loss of profit, revenue, data, goodwill, or anticipated savings, however arising;
  • We are not liable for loss arising from AI or nutrition inaccuracy, your health or dietary decisions, unavailability or loss of data, third-party services, or your failure to keep your account secure or your own backups;
  • Our total aggregate liability to you arising out of or in connection with the App and these Terms is limited to the greater of (a) the total fees you paid us for Feat Plus in the 12 months before the event giving rise to the claim, or (b) £100.

If you are a consumer, we are responsible only for loss or damage that is a reasonably foreseeable result of our breach, and this section applies to the extent your non-excludable rights are not affected. You agree that the allocation of risk in these Terms is reasonable given the nature of the App and (where applicable) that it is provided free or at low cost.

15. Indemnity

If you breach these Terms or misuse the App unlawfully, you agree to reimburse us for the reasonable and foreseeable losses and costs (including reasonable legal fees) we incur as a direct result of that conduct. This obligation applies only to loss caused by your own breach or unlawful act, and nothing in it affects your non-excludable rights as a consumer.

16. Suspension and Termination

You can stop using the App and delete your account at any time. We may suspend, restrict or terminate your access at any time, with or without notice, if you breach these Terms, or where we reasonably consider it necessary for legal, security, or operational reasons, or if we discontinue the App — in each case without liability to you. On termination your licence ends and we may delete your data in the ordinary course (subject to our Privacy Policy). Sections that by their nature should survive (including content licence, disclaimers, limitation of liability, indemnity, and governing law) continue to apply.

17. Events Beyond Our Control (Force Majeure)

We are not liable for any failure or delay in performing our obligations caused by events beyond our reasonable control, including outages or changes at our hosting, AI, payment or connectivity providers, third-party platform changes, cyber-attacks, strikes, or acts of government, nature or war.

18. Time Limit for Claims

To the fullest extent permitted by law, any claim you bring in connection with the App or these Terms must be commenced within one (1) year after the event giving rise to it, after which it is permanently barred. This does not shorten any limitation period that applies to you as a consumer under mandatory law.

19. General

  • Severability. If any provision (or part of one) is found unlawful or unenforceable, it is severed or read down to the minimum extent necessary, and the remaining provisions stay in full force.
  • No waiver. If we do not enforce a right, that is not a waiver of it.
  • Assignment. You may not transfer your rights under these Terms. We may transfer ours to a successor (for example on a sale of the business), provided your rights are not reduced.
  • Entire agreement. These Terms and the Privacy Policy are the entire agreement between you and us about the App and replace any prior understanding.
  • Notices. We may give you notices in the App or by email to your registered address.

20. Governing Law and Disputes

These Terms are governed by the laws of England and Wales, and disputes will be subject to the courts of England and Wales. If you are a consumer resident elsewhere in the UK or the EEA, you benefit from any mandatory protections of your local law and may bring proceedings in your local courts.

21. Changes to These Terms

We may update these Terms from time to time. If we make material changes, we will notify you in the App or by email and update the effective date. Continuing to use the App after changes take effect means you accept the updated Terms; if you do not agree, stop using the App.

22. Contact Us

Questions about these Terms? Contact us at [email protected], or write to us at Feat, 167-169 Great Portland Street, 5th Floor, London, W1W 5PF, United Kingdom.

By using Feat, you acknowledge that you have read, understood and agreed to these Terms of Service, including the disclaimers, assumption of risk, and limitation of liability above.